“A MAGAZINE HAS TAKEN NOTICE THAT THE COLOR OF YOUNG DREAMS IS CHANGING FROM GREEN TO BLUE”—INSIDE MEDIA
blue was the original Adventure Lifestyle magazine presenting the inspiring worlds of outdoor recreation, action sports and adventure travel to an audience of pioneering spirits with global consciousness. It was BLUE's mission to show its readers how to “see the world in a new way.”
In addition to producing a powerful product, BLUE was known for its talented staff and contributors whose level of enthusiasm and passion was far beyond the norm. BLUE was more than just a magazine—it was a lifestyle and a community.